About
Us
Convinced that our clients deserve personalized attention and the best advisory services for their wealth, Principle Asset Management was developed to improve the proposal and the range of comprehensive financial solutions tailored to the needs and objectives of each client.
We brought together in a new company more than a century of combined experience through the cohesion of talents and experts from two leading institutions in the financial business of investment banking, securities brokerage and wealth management: LW Investment Managers, headquartered in Miami and GPUS, a company related to Grupo Prival of Panama and Central America.
In this way, and with the support of a state-of-the-art custodian architecture, at Principle we use the experience and support of our team to make available fully customized financial instruments and vehicles to achieve alpha returns for HNW individuals, family offices and the investment experts who advise them.
Through this association of experts with extensive experience in the different ranges of the asset management business, we optimize our proposals, eliminating errors that we frequently detect in the financial advisory business: mispricing, returns from neglected or old-fashioned industries. At the same time, we dynamically search for new opportunities in new sectors that could add value to our clients' asset management.
We are experts and work daily in the markets we serve.
Our Story: A Combination of Talents
Combination of Talent
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Our Partners and Experts in the Creation of Principle Asset Management
The leaders of our firm, Principle Asset Management, who are also involved in the day-to-day creation and management of portfolios, combine the team of experts from Prival and LW Partners Group, with the objective of channeling their success stories and industry experiences to add value in our proposal of superior financial services for our select portfolio of clients.
Prival
Financial institution dedicated to Private Banking and Investment Banking services in Panama and Central America, formed by experts from different areas of the industry. Grupo Prival has a similar track record as a leading provider of private banking, investment banking and asset management services throughout its home region. Prival has US $4B in assets under management.
LW Partners Group
lwPartners is a financial group specializing in Latin America and focused on corporate clients, institutions and high net worth individuals. The firm's senior management has over 30 years of individual experience in portfolio management, trading and investment banking through all economic cycles. It currently manages over US$ 270 million in assets under management and assets under advisory, and over US$ 1 billion in annual trading volume and close working relationships with institutional investors dedicated to emerging markets.
Partners & Experts
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Local and international product offerings: we expand your investment possibilities and facilitate/enable you to achieve better and more stable returns.
We offer investment and execution strategies in global markets, carefully designed to adapt to the reality and financial goals of each of our clients and their portfolios. We have unmatched market knowledge in our home territories. At the same time, we recognize that capital requires security and strength, which comes from exposure to the world's most stable markets and best investment opportunities. Through our network of contacts, we offer a comprehensive platform to bring Financial Advisors to the Miami area and beyond.
Value Proposition
for our Clients: How Can We Help?
Value
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A wholly owned subsidiary of Grupo Prival
Founded in 2021 as a joint venture between top-tier executives and shareholders from Prival (Panama) and LW Partners (Miami), Welcy Capital Advisors entered a new phase of development in 2025 when Grupo Prival acquired full ownership. This strategic change has allowed Welcy to refine and significantly improve its value proposition for independent financial advisors, ensuring our platform is optimally designed to support their autonomy, experience, and long-term success.
Bios
The Team
Jasser Narvaez
Chief Executive Officer at Welcy Capital Advisors
Mr. Narvaez is the Chief Executive Officer of Welcy Capital Advisors, where he leads the firm’s strategic growth initiatives and oversees its expansion in Assets Under Management.
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He is a seasoned financial executive with more than fifteen years of leadership experience in wealth management, compliance, and operational oversight.
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Prior to joining Welcy, Mr. Narvaez served as Managing Director at Jefferies, where he was instrumental in scaling the international division’s AUM from $800 million to over $7 billion.
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Earlier in his career, he held senior leadership positions at RBC Wealth Management and Intercam Securities, serving as Chief Operating Officer and Chief Compliance Officer, respectively.
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Mr. Narvaez brings deep expertise in financial services, compliance, and risk management, with a strong track record of building and leading high-performing teams across multiple geographies.
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Steven Karpel
Chief Compliance Officer
Mr. Karpel is Chief Compliance Officer of Welcy Capital Advisors.
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Mr. Karpel is a seasoned executive with over 30 years’ experience in the financial
services industry in wealth management, compliance and operational oversight. -
He started his career at Arthur Andersen in the Economic and Financial
Forecasting Division as a forensic accountant and financial analyst. He
participated in liquidation and turnaround bankruptcies, financial fraud
investigations, and a number of other financial consulting functions. -
Mr. Karpel subsequently worked at Morgan Stanley as a financial advisor before
moving to Madrid, Spain to become a partner at Eurolink. -
At Eurolink, he created and managed his first broker-dealer, Eurolink Securities,
which was subsequently sold to a publicly traded company in New York. -
For the last 25 years, Mr. Karpel has been operating and managing FINRA
registered broker-dealers and SEC registered Investment Advisors. -
Mr. Karpel has extensive experience in financial services, operations, compliance
and risk management. -
Mr. Karpel is a graduate of the University of Florida with a Bachelors Degree in
Business Administration in Finance.
Head of Operations
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Ms. Granier is currently the Head of Operations at Welcy Capital Advisors.
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Ms. Granier has been with the LW Partners group since 2009. Previously she was at LW Securities Ltd (2005 – 2008) in the Private Banking department.
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She joined LW Investment Management as Chief Compliance Officer and then oversaw Operations and back office as well.
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Daniela studied Marketing and Public Relations at Universidad del Pacifico in Santiago, Chile. In 2014 she completed the Advanced Finance Program at the Universidad de Montevideo.
Nicolás Zalles
Chief Investment Officer
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Mr. N. Zalles is currently the Chief Investment Officer at Welcy Capital Advisors.
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From 2014 to 2021, he was Portfolio Manager at LW Investment Management USA for the Latin America Opportunities Fund and all the SMAs at the firm.
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From 2009 to 2014, he worked at Biscayne Americas with his most recent role being Head Trader and Portfolio Manager.
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He studied at Bryant University and holds a Bachelor's in International Business with a concentration in Finance and a minor in Economics.
Juan Carlos Lorenzo
Portfolio Manager and Managing Partner of the Prival Credit Opportunities Fund
Mr. Lorenzo is a Portfolio Manager at Welcy and Managing Partner of the Prival Credit Opportunities Fund, a private credit fund focused on investments in Latin America (the “Fund”). Mr. Lorenzo is responsible for the day-to-day investment activities of the Fund and serves on its Investment Committee.
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Mr. Lorenzo has more than thirty years of experience in debt capital markets, leveraged finance, project finance and debt restructurings in the United States and Latin America.
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He has led the origination and execution of more than 120 transactions totaling over $84 billion and encompassing more than ten geographies and multiple sectors.
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He has significant experience executing transactions in multiple asset classes covering the full credit spectrum including corporate, project, and structured loans as well as corporate, project, and structured high yield and investment grade bonds in addition to acquisition financings, financial restructurings, liability management, foreign exchange, and interest rate derivatives.
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Prior to joining Welcy, Mr. Lorenzo served as Managing Director and Head of Latin America Debt Capital Markets at Jefferies since 2019.
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He served as Managing Director and Head of Latin America Debt Capital Markets and Leveraged Finance at Goldman Sachs from 2007 until 2019.
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He was a Director and Vice President within the corporate and investment banking divisions of Citigroup, BankBoston and the Chase Manhattan Bank since 1990 when he started his career in the banking industry.
Education:
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BA with a specialization in finance and marketing from the University of Oregon.
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MBA in International Business from the Thunderbird School of Global Management at Arizona State University.
Luis Peña
Investment Advisor Representative
Mr. Peña is an Investment Advisor Representative at Welcy Capital, where he advises clients on tailored investment strategies and supports the firm’s growth in Assets Under Management.
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He focuses on delivering personalized wealth management solutions, guiding clients across portfolio construction, asset allocation, and long-term financial planning, while building strong, trust-based relationships.
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Prior to joining Welcy, Mr. Peña served as Private Banking Associate at Santander Private Banking International, where he managed relationships for high-net-worth individuals and families within a $1.2B AUM portfolio.
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In this role, he acted as a key liaison between clients and internal teams, supporting the execution of sophisticated investment and credit strategies, while ensuring a high standard of client service and full compliance with KYC/AML regulations.
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Mr. Peña brings a strong foundation in wealth management, client advisory, and financial operations, with experience navigating complex financial structures and delivering tailored solutions in an international private banking environment.
