About
Us
Convinced that our clients deserve personalized attention and the best advisory services for their wealth, Principle Asset Management was developed to improve the proposal and the range of comprehensive financial solutions tailored to the needs and objectives of each client.
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We brought together in a new company more than a century of combined experience through the cohesion of talents and experts from two leading institutions in the financial business of investment banking, securities brokerage and wealth management: LW Investment Managers, headquartered in Miami and GPUS, a company related to Grupo Prival of Panama and Central America.
In this way, and with the support of a state-of-the-art custodian architecture, at Principle we use the experience and support of our team to make available fully customized financial instruments and vehicles to achieve alpha returns for HNW individuals, family offices and the investment experts who advise them.
Through this association of experts with extensive experience in the different ranges of the asset management business, we optimize our proposals, eliminating errors that we frequently detect in the financial advisory business: mispricing, returns from neglected or old-fashioned industries. At the same time, we dynamically search for new opportunities in new sectors that could add value to our clients' asset management.
We are experts and work daily in the markets we serve.
Our Story: A Combination of Talents
Combination of Talent
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Our Partners and Experts in the Creation of Principle Asset Management
The leaders of our firm, Principle Asset Management, who are also involved in the day-to-day creation and management of portfolios, combine the team of experts from Prival and LW Partners Group, with the objective of channeling their success stories and industry experiences to add value in our proposal of superior financial services for our select portfolio of clients.
Prival
Financial institution dedicated to Private Banking and Investment Banking services in Panama and Central America, formed by experts from different areas of the industry. Grupo Prival has a similar track record as a leading provider of private banking, investment banking and asset management services throughout its home region. Prival has US $4B in assets under management.
LW Partners Group
lwPartners is a financial group specializing in Latin America and focused on corporate clients, institutions and high net worth individuals. The firm's senior management has over 30 years of individual experience in portfolio management, trading and investment banking through all economic cycles. It currently manages over US$ 270 million in assets under management and assets under advisory, and over US$ 1 billion in annual trading volume and close working relationships with institutional investors dedicated to emerging markets.
Partners & Experts
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Local and international product offerings: we expand your investment possibilities and facilitate/enable you to achieve better and more stable returns.
We offer investment and execution strategies in global markets, carefully designed to adapt to the reality and financial goals of each of our clients and their portfolios. We have unmatched market knowledge in our home territories. At the same time, we recognize that capital requires security and strength, which comes from exposure to the world's most stable markets and best investment opportunities. Through our network of contacts, we offer a comprehensive platform to bring Financial Advisors to the Miami area and beyond.
Value Proposition
for our Clients: How Can We Help?
Value
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Bios
External Consultants
Joe Mara
Consultant
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Mr. Mara is currently a consultant at Welcy Capital Advisors.
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For the past 40+ years, Joe has worked extensively in the private client wealth advisory and asset management business, building and developing relationships with families and businesses in over 70 countries.
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Over the course of the last decade, he has dedicated his time and life to servicing the financial needs of HNW and institutional clients in the USA, Latin America, and Asia specializing in alternative asset classes.
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This is in addition to supporting many charitable organizations involving cancer research, homelessness, and education in the USA and Philippines.
Ricardo Zarak
Consultant
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Mr. Zarak is currently a consultant at Welcy Capital Advisors.
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Mr. Zarak is a founding partner of Prival Bank and one of the leaders entrusted by the Board of Directors for structuring the Private Banking department, as well as the strategy for the division.
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Mr. Zarak is the Senior Vice President of Private Banking at Prival Bank, leading a team of 35 executives, and oversees more than $2 billion in assets while advising about 2,000 client relationships in Panama and Central America. He is in charge of the division responsible for managing Prival Investment Funds, a family of mutual funds with more than $350 million in assets under management.
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(2016 – Present) President – Panamanian Chamber of Mutual Funds and Pension Funds (CASIP)
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(2011– Present) Director – Prival Investment Funds
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(2014 – 2021) Director – Latinex Holdings
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(2014 – 2021) Director – Panama Stock Exchange
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(August 2007 – March 2010) Founder, along with 3 partners, of one of the first Multi-Family Offices and Investment Boutique firms in Panama, raising approximately $250 million in assets under advisory from a few high-net-worth Central American families.
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(2007 - 2021) Director – LATINCLEAR (Panama Central Securities Depository)
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(September 1998 – August 2007) While at Primer Banco del Istmo (Banistmo), he was in charge of a team of 10 brokers responsible for overseeing more than $1 billion in assets under the management of affluent Panamanian clientele.
